Hello,
Alert engine runs program under his user(his). That mean you can't see for example calc.exe. I recommended test with
1.
test.bat
content:
dir > c:\test.txt
After execute action look into text.txt in C drive.
2.
Try run your .bat manually.
Maybe alert user doesn't have rights to run your application.
3.
Resolution:
Change Run AS user in Alert engine service to administrator.
SolarWinds Knowledge Base :: Enabling audible alerts (Play a Sound action) on Windows Server 2008 Point 5.-8.
Thanks